Senior copywriter & journalist
About me
I’m Ebba, a senior copywriter and journalist from Malmö, Sweden. I’m here to help bring your brand to life with the right words!
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My Story
How does a kid with a poor grade in Swedish become a copywriter? You might ask — and the answer is simple: every great story starts with something unexpected. Just like every brand has its quirks, my journey into writing wasn’t exactly by the book.
As a kid, I was constantly creating — writing my own “books” with hand-drawn covers, dreaming up stories, and even starting a high school newspaper just for fun. It didn’t matter that my grades didn’t scream “future writer". What mattered was the passion I had for words and, the stories they could tell.
Today, I’m a senior copywriter and journalist, helping brands find their voice and tell their own unique stories. Whether it’s crafting a killer slogan, developing a brand’s tone of voice, or creating campaigns that resonate, I thrive on finding the unexpected angle that makes people stop, feel, and remember.
Why work with me?
Think. I dive deep to understand your brand’s essence and goals.
Ask. I uncover the questions you didn’t think to ask, revealing insights that matter.
Get inspired. Together, we’ll create something fresh, bold, and uniquely yours.
Collaborate. The best ideas are built together—I’m here to make yours shine.
Create. And then refine, because the first draft is just the beginning.
Your twist?
Every brand has its unexpected twist, and I’m here to help you find it — or just write the boring-but-necessary stuff. I'm here to help you with words and exciting ideas.